Atthreya's
Management Ideas

Books

Read faster Read Better

Books by Dr. Nagam H. Atthreya

We have shared the books written by him. Read them and feel free to use them.

Dr. Atthreya, was a pioneer trainer in speed reading In India. His favourite anecdote on the importance of speed reading was about John F. Kennedy, when he was elected President of the United States. Mr. Kennedy realised that as President, he would have to read and sign several documents. Hence, in the interim period between the elections and him taking oath as President, he took a class in Speed reading.

He was a voracious reader, with an extensive home library, and therefore personally appreciated the need and benefit of speed reading.

In order to make reading easier and faster for the reader, he had his unique individual style of writing. Most of his books were written in a way that each line contained a thought and the eye could span the whole line. The information was absorbed as a picture rather than read as a sentence. Hence, the nerve impulse which connected sight and thought, was much faster than the sequence of seeing, reading and understanding.

Dr Atthreya wrote on a wide range of subjects, which reflected his diverse and current interests, and fresh thinking. Many of them are timeless. These books were written in an era when literary agents were unknown in India. The books were also written by a person who did not feel comfortable with the aggressive marketing styles of literary agents.

All his books were well received. His first book “Public Speaking and Committee meetings” became a hand book in the hands of stage shy young executives of the 1960s. His second book, “Read faster Read Better”, the title of which describes the content also saw several editions. The Book “You and I in business”, which had international acclaim, went in to the sixth edition, and is out of stock!!

We have shared the books and monographs written by him below. Read them and feel free to use them, and when doing so, please provide appropriate credits to the author.

Top Reads

His Collections

A Creative Approach To Discipline

A creative approach to effectively correct the problems of discipline within an organisation , with assertiveness and without rancour.

OK Organisations

One of the first Indian books, on the application of Transaction Analysis in organisations , for effective communication through the hierarchy, having a win-win approach.

Effective Report Writing

The book seeks to support the needs of Report -Sensitive individuals- those who are required to write reports. and those who use reports that others have written. The books offers suggestions and tips for writing detailed complex reports and for tailoring reports to situational needs

How To Be An Efficient Secretary

The title ‘SECRETARY’ may not be so common in an organisation anymore. But the role exists under another name. The job responsibility may include assisting the Team leader-whether referred to as CEO, COO, President or Vice President. . The desirable skills as set out in this book , if consciously developed would assist in coordinating team members to function and play the role even in the absence of the Team leader, and to the satisfaction of the Team leader.

Management By Implications

Management in large part involves decision making, and these decisions in large part are taken by keeping organisational objectives in mind. In today’s context it is necessary to manage by implications as well. This book crystallises concepts of management by implications and gives guidelines for action as well.

Over The Telephone

The books answers the why and how to be effective while communicating over the telephone. Also covers aspects of customer expectations while doing business over the telephone.

Public Speaking Committee Meetings

A practical handbook, for being effective in front of an audience, big or small, for every occasion ,be it introducing the speaker, or giving a vote of thanks or chairing a committee.

Small Scale Entrepreneurship Development

Simple guidelines , preparedness and words of caution to a small scale entrepreneur, when managing men , money and material.

The Power Of Listening

Effective understanding and communication happens only through effective listening . Be it an employer or friend or customer, the speaker would like to feel understood, and listening is a powerful tool.

What Makes People Give Their Best

A revised 6th edition of the book “You and I in business” however with a little extra. The book focuses on the dimensions of caring for the internal customer.

Written Communication And Results.

Useful tips for simple elegant business writing, be it short letters, memos, or reports , that stresses on communication rather than flair and fluff of words.

Getting And Keeping Key Personnel

Attrition is a constant problem in Industries. The book has some useful suggestions on non-pecuniary benefits that would make key personnel stay in the company for the long run.

A Sure Step To Supervisory Positions

A handbook for any young entry level employee, whose aims to grow in his job , to assume larger managerial responsibilities, especially suited for the personal assistant.

Essence Of Modern Management

A concise book for top management, which transcends time and period. The book is suggestive not exhaustive, a book that will help reflective action . The author focuses attention on the unstated by obvious national purpose: a better standard of living- a better quality of life , and relates the role modern management can play in achieving the national purpose.

Experiments With Prayer

A simple interesting book edited by Dr. N. H. Atthreya with writings on the power of prayer, methods of prayer and conversations on prayer, including a dialogue with Gandhiji about the significance of prayer

How To Select Well:

A practical book on how to have a clear picture on the need , the description of the job responsibilities, select the right person for the job, concerns to be addressed and criteria to be applied when selecting in house, or using selection consultants.

Modern Correspondence

A well written letter on behalf of the company, sets the image of the company, on the reader. This book has suggestions and tips on how to make letter writing a little better. The book provides a check list to review his present attitudes, knowledge and skills in letter writing , and provides a framework for augmenting effectiveness in this key area.

Professional Office Assistant

A practical book for subordinate staff in general and personal Assistants in particular, to grow their job for managerial responsibilities.

Read Faster Read Better

A best seller , through several reprints. Techniques and skills to up your reading speed and comprehension , and varying reading techniques depending upon the type of text one is reading.

So The Business System May Thrive In India

A short concise book, giving 10 ideas to keep the business system robust in India .

The You And I In Business And Life

A conceptual framework for result oriented action , when two parties are in any contractual situation , especially when it has a commercial angle. The book stresses on what must be done to make the other person give liberally and willingly.

Winners Way To Performance Excellence

An easy read managerial know-how book for chief executives, covering aspects of dos and don’ts, first day in the new role, to concerns and effectiveness 13 weeks down the road.

Ideas That Save

A graphically designed book combines value engineering and creativity. Has real life simple ideas for use in organisations that result in savings however small

Professional And Specialised Services To Top Management

Any organisation would like to focus on key business. A good summary of the administrative and other functions of the company that can be outsourced

"This author has the uncanny ability to synthesize complex concepts like leadership, customer service and excellence in 25 words or less”
Susan Valaskovic
Workwise Denver
"This is shrestopanishad, an Upaníshad on excellence"
G. Narayana
Chairman of cormpanies and author.
"..an excellent book with an excellent map of the road toa more excellent life"'
Dan Butts
columnist and global citizen